About This Project
To make finding a case study for course design and learning easier, we have combined different aspects of marketing and business in this “buffet” of case study components. The sections introduce a fictitious company and multiple aspects of their business operations.
Creating a customized scenario that is tailored to each learning situation, this resource uses innovative technology that enables an individualized selection process for each user.
After reviewing all sections and questions, the user is able to choose their own collection, and our technology will create a PDF document for use in their courses.
Meet The Author
Dr. Biggi Weischedel, M.Sc., MBA, Ph.D.
Biggi Weischedel’s resumé reads like a global travel blog: After completing a Master of Science degree in Germany, working in Management in California, finishing an MBA in Montana and studying in Colorado, she completed her doctoral degree at the University of Otago in New Zealand. Biggi has been teaching in Canada since 2005.
Combining personal interests and a passion for academic studies, her research has focused on online marketing aspects such as email marketing and web analytics, as well as introduction to marketing, marketing strategy, marketing research, HR and management topics. She has taught a large variety of marketing, management, and e-commerce courses at the graduate and undergraduate level in New Zealand, Canada and the US.
